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IMMEDIATE RELEASE Contact: Jeffrey S. Garber, PresidentOpusComm Group, Inc. Among Gays Who Belong to a Religion, Few are Practicing Largest Gay Consumer Study Finds 63.7% of respondents belong to a religion, only 38% are practicingEspicopal Gays are among the highest practicing Syracuse, New York – August 6, 2003 – Many gays belong to a certain religion, but fewer are practicing their religion a recent survey reveals. More than 6 out of 10 (63.7%) respondents say they are affiliated with a particular religion; 38 percent say they are practicing members. The largest segment is Catholics (17.2%), although only 29.5 percent of those members say they are practicing. Six percent of respondents say they are atheists and almost a third (30.3%) say they have no religious preference. With 8,831 respondents, the 2002-2003 Gay/Lesbian Consumer Online Census is the largest and most comprehensive GLBT consumer study ever conducted. Prepared by GLCensus Partners (Syracuse University and OpusComm Group), the annual study fills the growing need among manufacturers and service providers for detailed information on consumer behavior and preferences of the Gay/Lesbian/Bisexual/Transgender (GLBT) community. Of those respondents who answered both the religious affiliation and currently practicing questions, there are 11 religions with 200 or more members. Among these, the highest percentage of those saying they are practicing members of their respective religions are: Pagan (84.6%), Metropolitan Community Church (79.4%), Unitarian (66.7%), Episcopal (57.6%) and Jewish (47.5%). “The gap of those who practice their religion verses those who don’t appears to vary based on how various religious sects are perceived of as being more embracing of the GLBT community than those which are not,” comments Jeffrey Garber, president of OpusComm Group Inc., and founder of the GLCensus Partners’ study. “In the last two years of conducting the GLCenus, the results to the series of religious questions have not changed,” explains Amy Falkner of Syracuse University, lead researcher on the project. “Perhaps given the recent Supreme Court decision and the election in the Episcopal Church, GLBT people may feel safer and more welcomed in expressing their respective religious beliefs. Our new study may reflect some changes due to this political and cultural shift.”
The new2003-2004 Gay/Lesbian Consumer Online Census, completely expanded and revised, will be conducted July 7 to August 18, 2003. The census will look for significant new findings in the areas of GLBT demographics, media habits and the following consumer categories: Automotive, Childcare, Clothing & Related Accessories, Computer Equipment, Electronics, Entertainment, Financial, Food and Beverage, Home and Garden, Medical, Personal Care, Pets, Sports and Fitness, and Travel as they relate to the GBLT community. For more information, contact www.glcensus.org. The Gay & Lesbian Consumer Online Census is an endeavor of the GLCensus Partners, a partnership between the S.I. Newhouse School of Public Communications at Syracuse University, and advertising and public relations firm OpusComm Group, Inc., which specializes in consultation of sensitivity issues and market plan development for all types of advertisers to target the GLBT community. For further information and to review a full summary of the 2001-2002 or 2002-2003 Gay & Lesbian Consumer Online Census, contact Jeffrey Garber, president of OpusComm Group at jeff@opuscommgroup.com (315) 636-2018 or visit www.glcensus.org. A detailed description of the Gay & Lesbian Consumer Online Census methodology can be viewed at http://www.glcensus.com/downloads/Why_Online_Surveys.htm IMPORTANT NOTICE: ALL INFORMATION IS TO BE ACCREDITED TO: GLCensus Partner (www.glcensus.org) Study - A Syracuse University and OpusComm Group research Partnership |
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