IMMEDIATE RELEASE

IMMEDIATE RELEASE

Contact: Jeffrey S. Garber, president/ jeff@opuscommgroup.com
              OpusComm Group, Inc.
              834 Oakwood Street
              Fayetteville, NY 13066
              tel: (315) 637-2018
              www.opuscommgroup.com

Thousands of Gays Speak Out in the Largest Annual Gay Consumer Study
92% of Gay Respondents Are Out to Their Friends
22% of Lesbian Respondents Are Parents
82% Prefer to Purchase >From Known Gay-Friendly Companies

Syracuse, New York - November 4- The 2002 Gay & Lesbian Consumer Online Census finished with 8,831 participants, a 39 percent increase over the number of respondents in 2001. The annual study, conducted by GLCensus Partners, is an in-depth look into the consumer behavior of the Gay/Lesbian/Bisexual/Transgender (GLBT) community.

Respondents needed 45 minutes on average to complete the survey, which was available online from July 9-August 20, at www.glcensus.org. While the number of participants rose dramatically, many of the results are remarkably consistent with those from the previous year.

"The consistency between the data sets is one of our key findings," said Amy Falkner of Syracuse University, lead researcher on the project. "With a group as difficult to survey as the GLBT community, the similarity in the results, even with a nearly 40% increase in participation, means we are getting a clear picture of what this community is like. The results should be of interest to everyone - from social scientists to politicians to corporate America."

The 2001 and 2002 Gay & Lesbian Consumer Online Census is an endeavor of the GLCensus Partners, a partnership between the S.I. Newhouse School of Public Communications at Syracuse University, advertising and public relations firm OpusComm Group, Inc., which specializes in consultation of sensitivity issues and market plan development for all types of advertisers to target the GLBT community, and GSociety, Inc., a media/entertainment company whose family of companies feature Internet portals GayWired.com, LesbiaNation.com and online travel publication QTMagazine.com.

Here is a look at the similarities between the 2001 and 2002 results:

2001 2002
# of respondents 6,351 8,831

% of male respondents 54.8% 54.2%
% of female respondents 44.1% 44.8%

% intersexed/other 1.1% 1%

Median age 35 37

In a committed relationship 51% 51.1%

U.S. registered voters 89.8% 90%

Being "out"
"out" to friends 91.8% 92.3%

Education
College graduate 36.7% 37.2%
Graduate School degree 20.5% 21.4%

Religion
Percentage who are affiliated
with a particular religion 65.3% 63.7%

Gay-Friendly/Purchase behavior
% of respondents who are more likely to buy products or purchase services from companies they know are gay-friendly
82% 82%

Parenting
% that have children under 18 living at home
Female respondents 22.7% 21.7%
Male respondents 5.2% 4.9%

"This year’s results solidify that parenting is an important component to our survey base and proposes a strong market for those advertisers looking to grow their markets that are targeted to families," says Jeffrey Garber, president of OpusComm Group Inc., and founder of the GLCensus Partner’s study.

Further similarities between the 2001 and 2002 results:
- Both the 2001 and the 2002 GLCensus respondents reported income in all income brackets ranging from less than $19,999 to greater than $200,000.

2001 2002
Personal Income
Male (largest bracket reported)
$20,000-$39,999 28.4% 30.4%

Female (largest bracket reported)
$$20,000-$39,999 37.5% 37.7%

Household Income
Male (largest bracket reported)
$40,000-$59,999                                      19%          19%
- % of males who reported household
incomes of $100,000 or more                 28.2%      31.8%
Female (largest bracket reported)
$20,000-$39,999                                     23.2%      22.5%
- % females who reported household
incomes of $100,000 or more                  15.2%      16.9%

"These numbers are no surprise, considering the findings on education. For the most part receiving a good education usually goes hand and hand with good paying jobs," comments Garber.

Part Two delves into consumer categories, focusing on GLBT consumer behavior. In-depth analysis is provided on: automotive, childcare, computer equipment, electronics, entertainment, financial, food and beverage, home and garden, medical, pets, sports and fitness, and travel.

Additional survey findings and information on the GLBT respondents including media popularity can be found at www.glcensus.org.

Both mainstream and GLBT media worldwide have quoted the Gay & Lesbian Consumer Online Census as an authority on the understanding of GLBT consumer behavior. Corporate America has taken notice as well, making the study an integral part of Fortune 100 advertising plans developed to target this unique, powerful and much needed market in such a lagging economy

The survey was announced via news articles on wire services as well as in mainstream and gay print, broadcast and online media. A public relations campaign resulted in numerous media sponsors running PSAs and hyperlinks to the survey from their respective Web sites. In addition, an e-mail referral system was used at the survey completion screen so respondents could easily pass the URL along to their friends, encouraging them to participate.

For further information and to review a full summary of the 2001 or 2002 Gay & Lesbian Consumer Online Census, contact Jeffrey Garber, president of OpusComm Group at jeff@opuscommgroup.com (315) 636-2018 or visit www.glcensus.org. A detailed description of the 2001 or 2002 Gay & Lesbian Consumer Online Census methodology can be viewed at http://www.glcensus.com/downloads/Why_Online_Surveys.htm

GLCensus Partners (www.glcensus.org) - The world leader in GLBT consumer research, includes:
- The S.I. Newhouse School at Syracuse University (www.syracuse.edu) - One of the world’s leading academic and research institutions in the field of communications.
- OpusComm Group (www.opuscommgroup.com) - Innovative Advertising, Marketing, Communication and Public Relations experts on the Gay/Lesbian market.
- GSociety, Inc. (www.gsociety.com) - A media/entertainment company whose reach and distribution channels target the millions of gay and lesbian consumers worldwide. Traded on the NASDAQ: GSOC

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